Spotify pitch examples
Each example below fits Spotify's 500-character limit and is written for a fictional artist. Notice how little space goes to adjectives and how much goes to facts an editor can use.
Updated 4 October 2026 · Examples use fictional artists
Electronic single
Why it works: story, tempo, references and marketing plans in under 400 characters.
'Night Bus' is the debut single from Kraków producer Ola Sowa: one mic, a borrowed Juno-60 and a hook that started as a voice memo on the way home from a shift. 84 BPM, made for late-night playlists. For fans of Nils Frahm and early James Blake. A live session video is out on release day and we are pitching to Polish and German indie radio.
Indie band
Why it works: the tour and the radio support show editors the song will have life outside Spotify.
'Low Tide' is the title track of Paper Harbour's second EP, written in a seaside flat in Gdynia during the winter of 2025. Two interlocking guitars and live drums, recorded in one room. For fans of Wet Leg and The Smile. The band tours Poland and Germany in November, with support from the national radio station that played their debut EP.
Rap single
Why it works: one strong number, a clear subject and a visual hook for the video.
'Overtime' is Kofi Mensah's first single since his mixtape 'Night Shift', which passed 100,000 streams. It's about working two jobs at twenty and hearing your mum's advice in your head on the night bus. Produced by his cousin Dee. For fans of Little Simz and Kojey Radical. Video shot on the 47 bus route drops on release day.
Folk song
'Kamen' is a folk song by Zagreb singer Mira Kovač, recorded live in one take in her parents' kitchen. It mixes an old Croatian melody with fingerpicked guitar and three-part harmonies sung with her sisters. For fans of Daughter and First Aid Kit. Part of a duet series with Balkan folk singers through 2026.
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Frequently asked questions
What should I write in my Spotify pitch?
The story behind the song, a 'for fans of' reference, anything notable about how it was made, who is involved and your marketing plans around the release.
Should a Spotify pitch mention streaming numbers?
One real number can help, such as streams on a previous single. Don't list many stats; editors care more about the song and the plan around it.